![]() ![]() At present, Untappd Marketplace is being beta-tested in Wilmington, North Carolina. Drinking Socially Bonus Episode : Greg Avola talks about Beer AdvocateFebruary 28th, 2020 28:48 S3: Bonus Episode 1EPISODE SUMMARY:In this special bonus episode of Drinking Socially, we feature Greg Avola (Chief Creative and Founder of Untappd). ![]() You select what you want, and the platform will route that to you.”īurke, who started at Untappd last month, comes to Untappd by way of Opendoor and Uber, where he helped scale operations from “Charlotte to North Carolina to the Carolinas, plural.” By the end of Burke’s tenure at Uber, he was a senior manager overseeing five different southern states.Īccording to Next Glass CEO Trace Smith, Burke’s experience scaling Uber illustrates the trajectory that Next Glass and Untappd hope to take with Untappd Marketplace. There’s almost an Amazon-esque menu of options. ![]() At Marketplace, you log into a single platform. It’s almost a full time job just to get out orders. With another wholesaler, maybe you have to call, or email, or use an online ordering system. You might have one person that shows up Wednesdays at lunch and takes your order on pen and paper. “The individuals across those eight relationships might have varying degrees of technology in their workflow. “Currently, as a retailer trying to stock your shelves, you might interact with two different wholesalers and six different local breweries,” says Burke. New EVP of Operations Kevin Burke offers a scenario in which the new Untappd Marketplace will be used. “But the retailer’s time is more valuable than that.” “If you’re a retailer with decent craft offerings, your ordering system is pretty fragmented,” says Smith. Untappd’s newest product - Untappd Marketplace - aims to “seamlessly string together the three-tier system of alcohol distribution with software solutions,” according to Smith. Even though the world is not in the best of shape, I certainly have improved in that area of my life. A screenshot from the Untappd Marketplace web platform. ![]()
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